From price hikes to Plain: Why Franklin chose a 100% digital business insurance
Discover business insurance that fits seamlessly into your subscription mindset. Franklin switched to Plain for a fully digital business insurance – no more paperwork or surprise price hikes.
November 7, 2025 — 2 min read
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Business insurance became a roadblock
Franklin, the creator of payment cards for leading Danish webshops and e-commerce brands, is growing fast. They needed insurance solutions that support their focus on business growth and flexibility. Their previous policies were manual, complex, and time-consuming, distracting from what really matters. Unpredictable price increases and mounting paperwork added unnecessary stress. Franklin needed an insurance partner that keeps pace with a digital business – simple, transparent, and hassle-free.
Insurance built for a digital business
With Plain, insurance is simple, transparent, and easy to manage. Franklin can tailor their protection with just a few clicks, scaling as their business grows. Pricing is straightforward, free of fees, and billed monthly – with card payments for convenience.
The process is straightforward and user-friendly, giving Franklin complete confidence in their protection. Plain delivers an insurance solution designed to empower today’s digital-first businesses. It fits right in with Franklin’s other streamlined digital subscriptions.
"Our company is constantly evolving, and it is easier to have insurance that is designed to keep up with our company," says Nikolaj, CEO & Co-founder of Franklin.
What Franklin gains with Plain
- Transparent, digital overview with convenient monthly card payments
- Insurance that changes alongside their business, month by month
- Fast, personalised support whenever it’s needed
- No fees or other surprises
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