Startups
Plain gives you flexible insurance that grows with your startup—fast, easy, and hassle-free.
Business insurance for a new generation. Created with Denmark’s oldest insurance company.
Business insurance for a new generation. Created with Denmark’s oldest insurance company.

Simply good, flexible coverage

We know you're busy. Create an account, answer a few questions and buy your insurance in just a few clicks. The same great coverage as traditional insurance.
Plain is approved by the Danish FSA and built on the security and tradition of Denmark’s oldest insurance company.

Good coverage that’s easy to understand. No fees, no fuss. Just flexible, monthly coverage that fits your needs.
But with so much more
Plain provides business insurance tailored to your needs and that follows your growth. Completely without fees or hidden costs.
While Plain takes care of your insurances
Our user-friendly platform helps you navigate the complex world of insurance. You only pay for the coverage you need right now. Our business insurance is designed to protect your company—even as it changes.


Say goodbye to manual adjustments and time-consuming reviews. With a few clicks, you’ve automated your company’s insurance. It’s easy to get started, and you decide when to connect your systems to automate.


Get a simple overview of your insurances—without hidden surprises. At Plain, we’re always transparent and available when you need us, so you can confidently focus on your business.


Plain gives you flexible insurance that grows with your startup—fast, easy, and hassle-free.
Simple and transparent coverage that suits small businesses with changing needs.
Insurance tailored to you as self-employed, so you only pay for what you really need.






In under 5 minutes, you can complete four simple steps and be covered.
Quick setup
Answer a few questions or connect systems
Offers tailored to you
Quick and seamless purchase